“We should not put the burden of publicity on the film or the director,” says Rohit. Rohit, whose super-hits include Singham and Bol Bachchan, feels that this practice should be stopped. For Shah Rukh Khan’s Ra One and Jab Harry Met Sejal, the actor spent lakhs on the promotions, but in the end, the films tanked.
It will be an old-school type of promotion.”īollywood is known to go overboard with film promotions. No going overboard with the promotions,” says Rohit, adding, “I want to keep it basic and we will be promoting Golmaal Again only for a month. “We are not planning anything grand for the trailer. This time Ajay Devgn, Arshad Warsi, Kunal Khemu and Shreyas Talpade will be joined by Parineeti Chopra, Tabu, and Neil Nitin Mukesh. With such a star cast, you might have expected Golmaal Again to have a kick-ass trailer launch. I can’t tell you more because it will spoil the effect of the trailer.” But Rohit says, “No, it’s not on those lines. So, even with normal trending also Housefull 4 should go past 200 Crores mark comfortably. The ticket rates will be 20-25 higher or bit more, than Golmaal Again for Housefull 4. Yes, chances are there Housefull 4 should cross the figure of Golmaal Again at least for the sake of industry. Now, Housefull 4 needs to take that level high. “That’s what I am happy about,” he admits. Golmaal Again has set up the benchmark for Diwali. The trailer will make you fall off your seat!”Īccording to the director of one of Bollywood’s most popular and successful franchises which made its entry in 2006, this episode of the Golmaal series is different from its predecessors. Says Rohit, “The film is looking very exciting and the promo has come out really well. Sources say the film is sorted out already and does not need any hype to create a buzz over its release. Ham prizes will be drawn 5pm daily from December 1 to December 15, 2021, with the main Fridge prize drawn 5pm on December 16, 2021. Prizes are not transferable or exchangeable and cannot be taken as cash. Rohit is not in favour of promoting his film this way. The total amount of prizes for this promotion is valued at approx. Lead actors of Golmaal Again promoted on sets of Shilpa Shetty’s Aunty Boli Lagao Boli where all the film actors except for Shreyas Talpade wore ethnic. The trailer of Rohit Shetty’s Diwali release, the much-anticipated Golmaal Again, will release on September 22 without the fanfare associated with big ticket Bollywood films.